Sources
Thought Leadership
Dixon, E. (2025, February 3). Soccer struggles to tackle environmental impact as annual emissions hit 66m tCO2e. SportsPro. https://www.sportspro.com/news/soccer-football-environmental-impact-carbon-footprint-emissions-pollution-report-february-2025/
Gilbert, K. L., & Bell, C. (2024, August 29). Olympic transformation of metropolitan cities-for better or for worse. Brookings. https://www.brookings.edu/articles/olympic-transformation-of-metropolitan-cities-for-better-or-for-worse/
Poole, C. (2024, December 9). The hidden environmental efforts of Premier League clubs revealed. Forbes. https://www.forbes.com/sites/clairepoolesp/2024/05/10/the-hidden-environmental-efforts-of-premier-league-clubs-revealed/
Premier League. (2025, March 14). Premier League publishes Environmental Sustainability Strategy. https://www.premierleague.com/news/4266971
Infographic
About Manchester United. Manchester United. (n.d.). https://ir.manutd.com/company-information/about-manchester-united.aspx
Premier League. (July 25, 2024). Capacity of stadiums in the Premier League in 2024/25 [Graph]. In Statista. Retrieved March 10, 2025, from https://www-statista-com.libproxy1.usc.edu/statistics/384458/premier-league-stadium-capacity/
Statista. (September 6, 2023). Favourite Premier League club in England 2023 [Graph]. In Statista. Retrieved March 10, 2025, from https://www-statista-com.libproxy1.usc.edu/statistics/890420/favourite-premier-league-club-in-england/
Transfermarkt. (May 21, 2024). Average match attendance in the Premier League in 2023/24, by club [Graph]. In Statista. Retrieved March 10, 2025, from https://www-statista-com.libproxy1.usc.edu/statistics/268576/clubs-of-the-english-premier-league-by-average-attendance/
SWOT Analysis
Anka, C. (2024, November 21). Manchester United lead the way in promoting homegrown talent. Will it continue?. The Athletic. https://www.nytimes.com/athletic/5921927/2024/11/22/man-united-youth-academy-homegrown/
Carosella, V. (2024, September 17). Soccer Fandom Is Booming In America According To New Report. Forbes. https://www.forbes.com/sites/vitascarosella/2024/09/17/soccer-fandom-is-booming-in-america-according-to-new-report/
Crafton, A. (2024, April 30). NBC to continue push for Premier League games in U.S., says leading exec. The Athletic. https://www.nytimes.com/athletic/5460003/2024/04/30/premier-league-games-united-states-nb
Deloitte. (2025, January 17). A €100 million milestone: Top ranked women’s football clubs generate record breaking revenues. Deloitte. https://www.deloitte.com/uk/en/about/press-room/deloitte-football-money-league-a-milestone.html
Kay, O. (2025, March 7). Premier League fans are revolting – but for very different reasons. The Athletic. https://www.nytimes.com/athletic/6184093/2025/03/08/premier-league-fans-protest-money/
League Titles. Manchester United. (n.d.). https://www.manutd.com/en/history/trophy-room/league-titles
Mendola, N. (2024, April 29). Manchester United set for massive turnover? report says “nearly all” players available this summer. NBC Sports. https://www.nbcsports.com/soccer/news/manchester-united-set-for-massive-turnover-report-says-nearly-all-players-available-this-summer
Ozanian, M., & Teitelbaum, J. (2024, May 23). Forbes 2024 Global Soccer Team Valuations – ranked list. Forbes. https://www.forbes.com/lists/soccer-valuations/?sh=18a17c69198b
Railston, S. (2025, January 28). Man United are selling three of the dressing room’s highest-earning players. Manchester Evening News. https://www.manchestereveningnews.co.uk/sport/football/transfer-news/manchester-united-selling-three-dressing-30873538
Roan, D. (2025, March 10). ‘Some Man Utd players not good enough & overpaid’. BBC Sport. https://www.bbc.com/sport/football/articles/c7571gng06wo
Sport Resolutions. (2025, January 31). International player transfers and fees reach historic high in 2024, with growing investment in women’s football. Sports Resolutions. https://www.sportresolutions.com/news/view/international-player-transfers-and-fees-reach-historic-high-in-2024-with-growing-investment-in-womens-football
Stone, S., & Collins, B. (2025, February 24). Man Utd redundancies: Up to 200 staff to be made redundant. BBC Sport. https://www.bbc.com/sport/football/articles/cx28ve6ynydo
Creative Brief
Cagle, R. (2024, September 23). Targeting the 13% of Americans who are women’s soccer fans. SalesFuel. https://salesfuel.com/targeting-the-13-of-americans-who-are-womens-soccer-fans
How do U.S. regions differ in soccer fandom?. FOR SOCCER. (2024, October 2). https://www.forsoccer.com/news/how-do-u-s-regions-differ-in-soccer-fandom/