USC PRA Comp Exam: Manchester United
Manchester United is launching its National Women’s Soccer League (NWSL) expansion team, Manchester United W.F.C., in Manchester, CT. The campaign will focus on improving brand awareness of Man Utd’s new NWSL team in the U.S., inspire loyalty, and encourage engagement.
*Not affiliated with Manchester United, the National Women’s Soccer League (NWSL). All content was created for the 2025 Spring Comprehensive Exam at USC Annenberg.